Absolut Label, the first Absolut that you can actually wear (2004)

Absolut Label is a limited edition fashion series inspired by the famous Absolut bottle. Every year Absolut Label invites a group of the best new designers from around the world to make a piece for the Absolut Label collection. At the same time each Absolut Label collection will take inspiration from a single word from the Absolut bottle.

For the first ever 2004 edition this theme is 'The Country Collection'. Best Company researched and selected the up and coming designers for both the 2004 and 2005 editions in assignment of communication agency KesselsKramer, who developed the concept and is responsible for the artwork. Underneath you see an overview of the Absolut Label 2004 creations. They were all styled in the fashion of a magazine cover.

Artwork is done by Karen Heuter at KesselsKramer, photography by Carmen Freudenthal & Elle Verhagen.

And because we know you want to see the participating designers, we put in a Polaroid of each of them. Watch out for the 2005 collection which is currently in production.

Absolut Label, the first Absolut that you can actually wear (2004)

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