Viktor & Rolf
"We think avant-garde is a word that doesn't exist anymore. What is at the forefront today is mainstream tomorrow, so the only thing we can do is grow at our own speed and claim our own space."
— Viktor & Rolf, fashion designers
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"Brands are boring and branding has become negative."
— Rankin, photographer and co-founder of Dazed & Confused, Another Magazine and Rank