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About Best Company
Best Company was founded in 2003 by Jessica Gysel and Mo Veld.
Best Company is an agency for marketing-innovation, specialised in cultural contexts like music, fashion, photography, design, contemporary art and indie media. Best Company translates trends and developments from within these contexts to concepts and strategies for brands, collaborating with an international network of cultural opinion leaders and key consumers. Best Company's core is exploring innovation through user generated content (UGC), both on- and off-line.
Best Company Foundation
Best Company also initiates cultural activities to examine the borders between art and commerce. Projects by Best Company Foundation also serve as an autonomous trend research model and can be 'adopted' by clients for this purpose. The first project we launched is 'Capital Exchange', where a creative collective out of a vibrating city is invited to Amsterdam to come and meet its peers.
Best Company clients
de Baak Management Centrum VNO-NCW - consulting on innovative communication projects
Red Bull - consulting, communication and co-production for 'Art Beat', an annual street art event during Amsterdam Museumn8
K•Swiss Europe - ongoing research and consulting for both mainstream and opinion leading European marketing projects
Absolut Vodka - world wide fashion talent selection for Absolut Label (in coop with lead agency KesselsKramer)
Judy Casey / Leo Burnett - specials casting
Museum N8 - consulting, programming and communication for annual Museum Night Afterparty in Amsterdam
Lever Fabergé - Amsterdam youth culture immersion workshop for Axe and other young personal care products
Nike Northern Europe - ongoing marketing and key-consumer immersion activities for Nike Edge & Trend
Best Company = Jessica Gysel
Jessica (1969) is a proud Belgian, living in Amsterdam since 1995. Jessica worked for various advertising agencies as a cultural researcher and strategic planner (VVL/BBDO - Brussels, FHV/BBDO - Amsterdam, ComBat - Amsterdam) before starting her own agency Fanclub in 1998. Her ambition to go more extreme in the cultural frontlines and to create more autonomous cultural activities led her to the creation of Best Company in 2003. Jessica also publishes GLU (Girls Like Us) and is known to moonlight as DJ Jessie-K at network related art and fashion events.
E-mail: jessica@bestcompanyamsterdam.com
Best Company = Mo Veld
Mo (1966) is a proud boat child, living in Amsterdam since 1990. Mo studied to be a fashion designer at the Academy for the Arts Utrecht, but was soon scouted to be chief fashion editor of 'counter glossie' Blvd. magazine (1995 - 2000). She then joined Fanclub where she worked as concept developer and PR consultant on fashion clients as well as running gallery Fanshop. Mo is also known to moonlight as fashion journalist / -consultant and she is involved with Fantastic Man magazine as commercial director. Mo and Jessica joined their experiences, networks and passions in Best Company to become a progressive force in the area where culture and commerce merge.
E-mail: mo@bestcompanyamsterdam.com