For our Nike Energy & Trend account we developped an ongoing influencer strategy which includes occasional product placement events. For our latest event we rented an old truck to Hit & Run on several obscure spots in Amsterdam, loaded with hot new Nike goodies. According our tradition an eclectic selection of Nike E&T influencers took care of all the creativity:
Edwin van den Dungen & Joey Kops from LIKE hand made the mysterious invites and customized the shoe boxes. www.like.nl
The DAVIDGILMOURGIRLS, Robin van der Kaa & Jasper Uhl produced an exclusive soundtrack for the Hit & Run movie and performed live laptop music during the event. Click here or on the icon left or surf to their website www.davidgilmourgirls.com to listen to this track.
Photographers Maurice Scheltens and Menno Kok filmed the event, following our every move with an old classic Dodge.
Two of the best local throw up (graffiti) artists, who wish to remain anonymous, did fresh Hit & Run pieces on the old truck at every stop.
We'd like to thank the owner and driver of the truck, Waterlooplein-veteran John and his squat style mate Jerry for letting us go all the way with the spraycans and for making this crew even more colorful.
 | | Paul du Bois-Reymond from MACHINE and photographer Maurice Scheltens edited the film to the DGG-beat. Click here or on the picture left to launch this video clip. Make sure you have the Flash 7.0 plugin or higher installed. Thanks to Dre Urhan (PARTYANDBULLSHIT) you can also watch the clip at www.blammo.nl. |
 | |  |
 |  | |
 |  | |
 |  | |
 |  | |
 |  | |
 | |  |